It seems Mahindra has discovered the secret of keeping their double cab bakkies relevant for extended periods by introducing special edition models. The Indian automaker's popularity is climbing the ranks in South Africa, and they're showing healthy sales every month in the regular National Automobile Association Manufacturers of Southern Africa (Naamsa) report. Its local plant in Durban has also recently just rolled off its ten-thousandth vehicle off the line.
The brand says its building on the momentum created by its new "Twin Peak" brand identity by expanding its dynamic range of new Authentic Bakkies with a total of three special editions Mahindra double cab Pik Up models.
Mahindra now has three Pik Up models to expand on the locally-designed Karoo range. The automaker says the reason for the new models is to signify the authenticity of an honest brand designed around the core needs of customers who need reliable and capable bakkies that enable them to explore even the most challenging terrain.
The new Mahindra double cabs are named the Pik Up Karoo Dusk, Karoo Dawn and Karoo Storm, the new models will offer many of the same features that made the first edition Karoo Dusk a sell-out success. They have several new features, including an all-leather interior and custom paint colours.
The abilities of the Pik Up have now been enhanced to allow customers to pursue the most challenging terrain and unleash the explorer in them in the most rewarding way.
Rajesh Gupta, Mahindra South Africa CEO, says the Karoo nameplate signifies their commitment to South Africa and the way South Africans have adopted the Pik Up lifestyle range as their desire to 'Unleash The Explorer in You' and enjoy the adventure and family fun.
"This is equally true of our new Karoo Dawn, Dusk and Storm models, and we are very excited to showcase our range of Authentic Bakkies to our fans and customers."
With its special milestone reached, the growth in production underscores the popularity of the Pik Up range, which has been one of the fastest-growing bakkie brands in the last five years, thanks in no small part to its combination of reliability and capability.
So what's new?
Firstly, the upgraded Karoo specification is now standard. All three special edition models are built on the upgraded Pik Up Karoo platform and feature new decals. The same goes for the branded Karoo interior carpets, a nudge bar and load bin-mounted sports bar with Karoo detailing.
The cloth seats have been upgraded to leather upholstery, and the infotainment system has been bumped up from a 7" to a large HD 9" system with Apple CarPlay, Android Auto and in-built maps.
Rugged and refined
Mahindra says all three special Karoo models will be fitted with heavy-duty off-road suspension, off-road tyres, and hardened 4x4 rims, including an additional off-road rim for the spare wheel.
All models also have front and rear steel bumpers for better off-road clearance and are securely anchored to the chassis. They also offer recovery and hitching points for off-road use. The rear step has been trimmed with non-slip diamond plating for easy access to the load bin, and the front bumper is fitted with special LED driving lights.
Load bins are also rubberised, and the rear over-fenders give the bakkie a purposeful stance and differentiate each special edition model from its siblings.
Mahindra says all three special Karoo models will be fitted with heavy-duty off-road suspension, off-road tyres, and hardened 4x4 rims, including an additional off-road rim for the spare wheel.
All models also have front and rear steel bumpers for better off-road clearance and are securely anchored to the chassis. They also offer recovery and hitching points for off-road use. The rear step has been trimmed with non-slip diamond plating for easy access to the load bin, and the front bumper is fitted with special LED driving lights.
Load bins are also rubberised, and the rear over-fenders give the bakkie a purposeful stance and differentiate each special edition model from its siblings.
Automatic available
All Karoo and Karoo Special Edition models are fitted with Mahindra's mHawk 2.2 turbodiesel engine, which delivers 103kW at 3 750rpm and a solid 320Nm in a broad power band between 1 500r/min and 2 800r/min.
In the Special Edition models, buyers are treated to the new six-speed Aisin automatic transmission, making it the perfect stand-out bakkie for every type of user. This transmission was extensively tested in South Africa before its global launch on the Pik Up Karoo S11 in 2020.
All Karoo Dusk, Karoo Storm and Karoo Dawn models are sold with a four-year or 120 000km mechanical warranty and a five-year or 90 000 km service plan.
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All Karoo and Karoo Special Edition models are fitted with Mahindra's mHawk 2.2 turbodiesel engine, which delivers 103kW at 3 750rpm and a solid 320Nm in a broad power band between 1 500r/min and 2 800r/min.
In the Special Edition models, buyers are treated to the new six-speed Aisin automatic transmission, making it the perfect stand-out bakkie for every type of user. This transmission was extensively tested in South Africa before its global launch on the Pik Up Karoo S11 in 2020.
All Karoo Dusk, Karoo Storm and Karoo Dawn models are sold with a four-year or 120 000km mechanical warranty and a five-year or 90 000 km service plan.
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.
.
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Article reshared from Mahindra Now Offers A Range Of Special Edition Double Cab Bakkies In SA - Mahindra - The Motoring Alternative (weebly.com)